Cultivating Your Online Presence

Have you googled your name recently? Do the results reflect how you want others to perceive you? Although you cannot explicitly control the results of a Google search, you can influence the story the internet is telling about you by cultivating your online presence. This article will share tips and resources for crafting your online presence, building community, and enhancing the discoverability of your projects, presentations, and publications.

There are many levels to participating in or crafting your online presence; it can be as quick as setting up a LinkedIn profile or as time-consuming as actively blogging or engaging with others on popular social networking platforms.

A few platforms we recommend to get you started are:

  • UNF Faculty Bio – UNF Faculty Bio is a directory that allows you to share your expertise and foster collaboration among the community. All UNF faculty automatically have a page, so, we highly encourage you to update yours.
  • UNF SelectedWorks – SelectedWorks makes it easy to share detailed information about your scholarly activities and typically includes a CV, areas of interest, and records for publications.
  • UNF Faculty Domains – UNF Faculty Domains gives you the space to create something relatively simple like a blog or a personal website or build a more sophisticated professional portfolio site, create a podcast, or host a project site to collaborate with other colleagues or your students. You can even create an online book! These are just a few examples of personally controlled websites you can create.
  • LinkedIn – LinkedIn is a professional social networking platform where you create a resume-like profile, connect with colleagues, and network within your industry.
  • Twitter – Twitter is known as the “up-to-the-minute” social networking platform. It is used by researchers across many disciplines to find community and connect with like-minded academics in real-time. On this platform, you can share videos, polls, links, threads (long-form tweets), and podcast-like audio content nicknamed “Spaces.”

Other notable online social networking platforms for academics include Academia, Research Gate, Orcid, Google Scholar, and many more. But before you get overwhelmed, it is important to understand you do not have to be active on every up-and-coming platform to shape your digital footprint. Instead, you should strategically choose the ones that best align with your goals and target audience. Different platforms offer different advantages.

Setting up a website or a new account is easier if you have a few things ready, including your curriculum vitae, biography, and professional headshot. You can follow this profile starter kit to assist with this process. CIRT is also available to take your photo if you need an updated headshot.

For assistance implementing any of these platforms, schedule a consultation with the Creative Team today. We’re happy to work with you to help enhance your online presence in a way that will benefit you and your goals.

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